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Prototyping Is the Shorthand of Innovation

REA Auditado

Average rating: 

2

Promedio: 2 (1 reseña)

Prototyping was the pathway to discovering the structure of DNA. It was also an early approach to understanding supersonic flight. It was the design source for Apple’s first computer mouse. Taking on the role of storyteller, Tom Kelley narrates parables that share his insights on the value of prototyping. He offers many lessons that together make it clear that creative epiphanies and model building go hand in hand.

Tema: general: 

• Ciencias Sociales

Design Management Institute, Designers Meeting

REA Auditado

Average rating: 

3

Promedio: 3 (1 reseña)

Chair Harry Rich, Deputy CEO of the UK’s Design Council, welcomed forty Design Management Institute delegate members to ‘an evening of learning, sharing, and meeting’ to talk about design. Some of the topics included: What can industry do to stimulate educators in higher education to produce a pipeline of high potential recruits? What is required to increase design’s presence in the boardroom?

Tema: general: 

• Ciencias Sociales

Designing for Aliens, Managing Design

REA Auditado

Average rating: 

3

Promedio: 3 (1 reseña)

The gist of the talk that customer inspiration can be engineered to produce predictable outcomes. These outcomes are better quality products, delighted customers, and more profitable businesses—for your garden variety customers--or even aliens.

Tema: general: 

• Ciencias Sociales

The Pitfalls of Product Design Development

REA Catalogado

Average rating: 

3

Promedio: 3 (1 reseña)

Your company has innovative product ideas and the designs are really cool, but the products are still falling flat in the market tests. What started as a great idea somehow got derailed along the way. Here are three of the most common early warning signs of a product's downward spiral.

Tema: general: 

• Ciencias Sociales

Good Design Is Good Business

REA Auditado

Average rating: 

2

Promedio: 2 (1 reseña)

For designers there is nothing like a recession to stimulate thinking about the value of design. If IBM legend Thomas Watson, Jr. is right that “good design is good business,” why aren’t clients lining up for our services? Designers have practically deified Watson for entitling his 1975 Wharton School of Business lecture with these five words, and we would love to believe they are true. (Or rather we would love it if our clients believed they are true.)

Tema: general: 

• Ciencias Sociales