Although English law protected visual manifestation of trader's identity (such as names, logos, marks and trade dress) as property from the late nineteenth century, it has been slower to provide protection to individuals against other people's use of their name, appearance or voice, and has offered very little protection against unauthorised use of cultural symbols. In this paper, Lionel Bently will explain why the concepts of English law have proved so difficult to extend in these directions, and how matters are changing.